Middelfart European Destination of Excellence
pioneer of European sustainable tourism
Located on the Funen Island in southern Denmark, the Middelfart municipality has developed projects ranging from the diversification of tourist attractions to stakeholder engagement in sustainable tourism development projects. The 2022 European Destination of Excellence (EDEN) title will strengthen Middelfart’s reputation as a sustainable pioneer of green transition practices and set an example for lesser-known European touristic destinations.
Despite being a relatively unknown touristic spot, this Danish municipality is making a name for itself as a green destination by ensuring an effective and broad transfer of knowledge about sustainable tourism amongst stakeholders and tourists. For instance, Middelfart is working on a project towards the inclusion of Danish companies in the development of strategies for the tourism industry. Similarly, the municipality is engaging residents and visitors in the form of active communication and marketing, and is a participant in Empower 2.0 project for energy transition. Middlefart is also known for its varied eco-touristic offer – such as whale watching – as it is home to the largest natural park in Denmark, Lillebælt Natural Park. The town has done an incredible job promoting sustainable, regional development in rural districts in economic, social, and environmental terms.
EDEN best practices report released
A collection of the most original projects, ideas, and schemes, submitted by applicant cities of the 2022 European Destinations of Excellence edition, can be found in the Best Practice Report: https://ec.europa.eu/growth/news/best-practices-2022-eden-competition-report-now-online-2022-03-17_en
The Report will serve as reference for sustainable tourism amongst small-size destination in the EU and COSME countries.
2022 EDEN title kick-off event
To commence the year as the 2022 European Destination of Excellence, on 10 March 2022 Middelfart conducted an conference and networking event. The official promotional video was revealed during the ceremony to celebrate the municipality’s accomplishments as an innovative, sustainable tourism pioneer. The video highlighted the city’s efforts to integrate climate protection in all areas of life under the slogan “Think globally, act locally”, and how they are making a green transition possible that translates into sustainable development for all.
Middelfart at ITB 2022
Middelfart took part in this year’s virtual ITB Convention, one of the most prominent travel trade fairs in the world. Along with the 2022 European Capitals of Smart Tourism Bordeaux and Valencia, Middelfart participated in the live presentation “Think Globally, Act Locally: Smart and Sustainable Tourism in Europe” held on 10 March 2022. Participants and attendees of ITB had the opportunity to learn what strategies for sustainable local tourism allowed Middelfart become the 2022 European Destination of Excellence and what the future of smart tourism in Europe looks like.
For all the latest news visit the European Destinations of Excellence website.
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